Didge Tall Paul Website

Didge Tall Paul

An E-commerce store manufacturing and selling high quality Didgeridoos worldwide. The owner Paul Cook, also teaches and performs this interesting instrument. Paul required a site that gave him the ability to show many more product images, larger images, sound clips and video. He got all of this, and a lot more.

This was a difficult store to pull-off, but where there’s a will, there’s a way!

Don’t we love tall images in the square world of E-commerce! Without every long image looking tiny in the product thumbnails, I needed a solution which I had used previously for a lighting store that had the same issue with tall floor lamps.

The thumbnail images and product large images benefit from the idea nicely and the customer pleased.

A demanding project, with SoundCloud audio, professional slides, video performances and of course as usual, everything’s responsive too.

The shop also includes, Compare, WishList, Attributes and a very slick easy checkout.

Birdcage Boutique Website

Birdcage Boutique

A striking E-commerce store was required for children’s clothing store Birdcage Boutique.

The site began with a logo design, then theming to compliment throughout the site and I must say a very happy and satisfied customer.

The admin part of the store also received enhancements to make the management easier to manage stock on a daily basis, plus SSL added to the store.

Julia Hart Shop

Julia Hart

After being abandoned by her long distance web designer, Julia Hart was referred to me by another client who introduced me to help her detangle the mess that had been left behind by him, as well as impliment her long overdue upgrade of her live Magento shop.

After a successful upgrade to the current Magento version, a complete responsive makeover has been implemented.

The e-commerce site launched in March 2013, after satisfactory bench testing. Integration of PayPal Express Checkout and Google Shopping, Customised Analytics were also successfully included.

After extensive SEO and page speed enhancements, a good B rating was achieved at GT Metrix.

Shortly after launch, Google had gracefully listed the shop for the term “skincare shop” at position 5 amongst blue chip competitors on the first result page such as Debenhams, Marks and Spencer, The Body Shop and Selfridges. Good result.

Kent Fireplace Company

The Kent Fireplace Company required a slightly special type of site to give them the ability to sell their items online. As it was not feasible to sell such large items with the view to shipping them via courier, the site was required to attract customers to shop as you would expect on a normal e-commerce store, but then visit the store with your shortlist of possible purchases you found via their site.

The staff also had to have the ability to also use the website in-store as a demonstration kiosk whilst liaising with customers to find their ideal fireplace.

The final key requirement, was the ability for full control of the content to be added by staff, to minimise ongoing costs.

The site is a complete tailor-made solution, with an idiot-proof back-end to prevent any break in the layout and design. Yet at the same time, the back end gives powerful features to give the contributing person many nice options to improve the data being input.

Inspired by Light


Launched in 2004, Inspired by Light were a large Internet Lighting Superstore with over 12000 products. The site was built using osCommerce and customised daily to suit the business over 8 years. The front end of the store was constantly improved with tailor-made designs and enhancements, including SEO control and  extensive graphic work throughout.

The powerful back-end of the site boasts many built-in additions required for the retail business, such as customer searching , integration with existing Purchase Ordering software, jQuery courier tracking, fast and powerful product additions and the ability from with the back-end to take card payment transactions without leaving the customers order screen.

The back-end of the site also had extensive customisation for delivery locations for the UK, based on product weight and combined with delivery location and product size.



Lytlec was an E-commerce site built on osCommerce, with 200 products to maintain. The site was built using the same engine and customisations as Inspired by Light, but adjusted to suit the business model.



Control Your Site can provide you with a working solution for quick and effective management of your retail store. I can provide you with the right tools to empower you.

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